Share-card lanes
Separate what users make from what brands can buy.
Cards are not one feature. They are the consumer sharing loop, the couple gifting loop, the editorial discovery loop, and a paid creative product for perfume houses.
Individual cards
Top 10s, grails, rotations, notes, samples, wishlists, and Wrapped moments created by the user.
Couple cards
Gift shortlists, what I love on them, what they love on me, date-night shelves, and consent-safe partner cards.
Editorial cards
Sniffopotamus-created trails such as Australian vanilla, new to market, tea, marine, tobacco, fresh, and niche-house guides.
Brand house cards
Paid official house, maker, launch, ingredient, collection, and seasonal promotion cards.
Sponsored cards
Clearly labelled retailer or affiliate cards where the commercial relationship is visible to users.
Creator cards
Future creator shelves, reviews, and public taste profiles built from real user collections and wears.