Australian house profile

Tulita.

Melbourne 2024. Lucy Bradshaw ex-YSL / Prada. Ayurvedic, 100% natural.

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The house, in one read

Tulita is a Melbourne-born fragrance house launched in 2024 by Lucy Bradshaw, whose career spans stints at YSL and Prada before going independent.

The line works entirely within a 100% natural framework drawn from Ayurvedic tradition, with fragrance names — Svadhisthana, Mula, Anahata — borrowed directly from the chakra system, signalling an intentional mind-body philosophy rather than casual wellness branding.

With only three EDPs in its debut catalogue, Tulita is compact by design: a focused opening statement from a maker with serious industry credentials who has chosen to work slowly and without synthetics.

Best for buyers who want serious natural perfumery with a spiritual backbone and are tired of 'clean beauty' houses that lack genuine craft credentials.
Sniffopotobot take
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Start here

If you only smell five.

  1. 01
    Mula

    Mula — named for the root chakra — is the natural starting point for understanding Tulita's grounded, earth-first sensibility.

  2. 02
    Anahata

    Anahata takes the heart-chakra as its compass, likely the most approachable and emotionally open fragrance in the trio.

  3. 03
    Svadhisthana

    Svadhisthana ventures into the sacral register — expect something more sensual and fluid rounding out the debut set.

The full range

3 fragrances from Tulita.

Low

Anahata

Edp, 2024

Low

Mula

Edp, 2024

Low

Svadhisthana

Edp, 2024

Where to buy new

Direct from the house.

Buy new from Tulita or an authorised stockist. The maker page is the source for current availability, sizes, and pricing.

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Why it matters

Tulita represents a rare thing in Australian perfumery: a founder with legitimate international luxury experience choosing to work entirely in naturals from day one, giving the natural niche space a credibility anchor it often lacks locally.

Independent public profile. Not a claim of partnership or endorsement. Corrections and removals are reviewed before public or Sniffopotobot profile changes.

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