Australian house profile

Tulita.

Melbourne 2024. Lucy Bradshaw ex-YSL / Prada. Ayurvedic, 100% natural.

The house, in one read

Tulita is a Melbourne-born perfume house launched in 2024 by Lucy Bradshaw, whose career spans stints at YSL and Prada before going independent.

The house works exclusively with natural ingredients and draws its philosophical framework from Ayurveda, naming its debut EDPs after chakra points — Mula (root), Svadhisthana (sacral), and Anahata (heart).

As one of Australia's newest natural-only fine fragrance labels, Tulita sits at the intersection of wellness philosophy and serious perfumery craft — a rare combination in the local market.

Best for buyers who want serious natural perfumery with a considered philosophical backbone — and who'd rather smell like a ritual than a department store counter.
Sniffopotobot take
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Start here

If you only smell five.

  1. 01
    Mula

    Mula anchors the collection at the root chakra — expect the most grounded, earthy opening in the trio.

  2. 02
    Anahata

    Anahata speaks to the heart centre, making it the most approachable and emotionally resonant entry point.

  3. 03
    Svadhisthana

    Svadhisthana explores the sacral chakra with what promises to be the line's most sensual and fluid character.

The full range

3 fragrances from Tulita.

Low

Anahata

Edp, 2024

Low

Mula

Edp, 2024

Low

Svadhisthana

Edp, 2024

Why it matters

Tulita is one of the very few Australian houses committed to 100% natural fine fragrance at launch, arriving at a moment when the local indie scene is maturing fast — Lucy Bradshaw's luxury-house pedigree gives it immediate credibility beyond the wellness category.

Independent public profile. Not a claim of partnership or endorsement. Corrections and removals are reviewed before public or Sniffopotobot profile changes.

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