Australian house profile

Tulita.

Melbourne 2024. Lucy Bradshaw ex-YSL / Prada. Ayurvedic, 100% natural.

The house, in one read

Tulita is a Melbourne-born fragrance house launched in 2024 by Lucy Bradshaw, who brings with her formative experience at YSL and Prada before turning to a more intimate, philosophy-driven practice.

The house works entirely within a 100% natural framework informed by Ayurvedic principles, with each fragrance in the debut collection named after a chakra — Mula, Svadhisthana, and Anahata — suggesting a body-centred, energetic approach to scent rather than a trend-chasing one.

As one of Australia's newest indie perfumeries, Tulita positions itself at the intersection of luxury pedigree and holistic intention, a rare combination in the local market.

Best for buyers who want their fragrance to mean something — natural-only collectors, Ayurveda-curious noses, and anyone who finds most indie launches too trend-led.
Sniffopotobot take
Auto-generated · low confidence

Start here

If you only smell five.

  1. 01
    Mula

    Mula — the root chakra anchor, likely the most grounding and earthy starting point in the collection.

  2. 02
    Anahata

    Anahata — the heart chakra expression, a natural first reach for anyone drawn to softer, more open compositions.

  3. 03
    Svadhisthana

    Svadhisthana — the sacral chakra entry, promising warmth and sensuality within the 100% natural framework.

The full range

3 fragrances from Tulita.

Low

Anahata

Edp, 2024

Low

Mula

Edp, 2024

Low

Svadhisthana

Edp, 2024

Why it matters

Tulita is one of very few Australian houses combining genuine luxury-house training with a rigorous all-natural, philosophically coherent brief — it fills a real gap between clinical natural perfumery and accessible wellness scent.

Independent public profile. Not a claim of partnership or endorsement. Corrections and removals are reviewed before public or Sniffopotobot profile changes.

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