Discover
Australian house profile
Artful, layered, storytelling-led fragrance.
What it smells like
The house, in one read
Map of the Heart builds its entire identity around emotional states rather than conventional fragrance families — each release is numbered and named for a human feeling, from Freedom and Darkness through to Wonder and Abundance. The line has attracted serious industry recognition, with V.7 Love taking two Fragrance Foundation Awards UK wins and multiple entries finalling at Art and Olfaction and Olfactorama.
The collection leans heavily on Australian sandalwood as a recurring anchor, with perfumers including Jacques Huclier and collaborators such as Nisrine Bouazzaoui Grillié and Amélie Jacquin shaping a catalogue that spans airy citrus-greens, narcotic florals, spiced ambers, and smoky woods. A wellbeing-focused entry, V.9 Wonder, incorporates VivaScentz encapsulation technology, signalling the house's willingness to push beyond conventional perfumery.
The storytelling apparatus is unusually committed — numbered volumes, colour-coded hearts, audio masterclasses with fragrance developer Giovanna Aicardi, and collaborations with artists and florists all reinforce a brand that treats fragrance as an immersive narrative medium rather than a lifestyle accessory.
Best for buyers who want a fragrance with a reason behind it — Map of the Heart rewards those who respond to emotional narrative as much as raw scent, and the range is wide enough to suit everyone from clean-fresh seekers to dark-oriental devotees.Community-verified
Start here
The easiest entry point — a sea-salted citrus and neroli that opens up into soft woods with an almost limitless brightness.
The house's most decorated fragrance: lavender and aldehydes give way to carnal gardenia over deep natural oud — bold, award-winning, and deeply compelling.
Red apple and feijoa collide with tuberose and patchouli in a fruity-spiced oriental that lingers somewhere between desire and obsession.
Eucalyptus and citrus cut through smoke and dark woods for a brooding, shape-shifting contrast study that earns its name.
Narcissus-forward and genuinely unsettling, with pipe tobacco and sumac dragging a floral into strange, specific territory — not for the timid.
The full range
Eau De Parfum, 2023
Abundance V 8 by Map Of The Heart is a Woody Spicy fragrance for women and men. This is a new fragrance. Abundance V 8 was launched in 2023. Abundance V 8 was created by Jacques Huclier and Amelie Jacquin.
Eau De Parfum, 2018
White Heart V 7 by Map Of The Heart is a Amber Woody fragrance for women and men. White Heart V 7 was launched in 2018.
Eau De Parfum, 2018
White Heart V 7 by Map Of The Heart is an Amber Woody fragrance for women and men. White Heart V 7 was launched in 2018.
Eau De Parfum, 2017
Pink Heart V 6 by Map Of The Heart is a Floral fragrance for women and men. Pink Heart V 6 was launched in 2017. Pink Heart V 6 was created by Jacques Huclier and Nisrine Bouazzaoui Grillié.
Eau De Parfum, 2017
Pink Heart V 6 by Map Of The Heart is a Floral fragrance for women and men. Pink Heart V 6 was launched in 2017. Pink Heart V 6 was created by Jacques Huclier and Nisrine Bouazzaoui Grillié.
Eau De Parfum, 2016
Purple Heart V 5 by Map Of The Heart is a Floral Fruity Gourmand fragrance for women. Purple Heart V 5 was launched in 2016. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2016
Purple Heart V 5 by Map Of The Heart is a Floral Fruity Gourmand fragrance for women. Purple Heart V 5 was launched in 2016. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2015
Gold Heart V 4 by Map Of The Heart is an Aromatic Spicy fragrance for women and men. Gold Heart V 4 was launched in 2015.
Eau De Parfum, 2014
Black Heart V 2 by Map Of The Heart is a Woody Spicy fragrance for women and men. Black Heart V 2 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2014
Clear Heart V 1 by Map Of The Heart is an Aromatic fragrance for women and men. Clear Heart V 1 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2014
Clear Heart V 1 by Map Of The Heart is an Aromatic fragrance for women and men. Clear Heart V 1 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2014
Clear Heart V 1 by Map Of The Heart is an Aromatic fragrance for women and men. Clear Heart V 1 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2014
Black Heart V 2 by Map Of The Heart is a Woody Spicy fragrance for women and men. Black Heart V 2 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Eau De Parfum, 2014
Red Heart V 3 by Map Of The Heart is a Floral Fruity fragrance for women. Red Heart V 3 was launched in 2014. The nose behind this fragrance is Jacques Huclier.
Fragrance
A simple, timeless 6-panel dad cap embroidered with Fragrance Department on the front and Map of the Heart on the back. Made from 100% cotton and enzyme-washed for softness and a relaxed, worn-in feel. Features an adjustable strap at the back that tucks away neatly for a clean finish. A wearable extension of the Map of the Heart universe.
Eau De Parfum
Gold Heart V 4 inhabits this utopian world where we are at peace in spite of differences of belief: rich enough in ourselves to accept each other for what we are. It celebrates inner wealth, sharing, respect and tolerance. It reminds us of what it is to live with a heart of pure gold. Gold Heart V 4 is an exotic warm breeze that wraps around to protect and nurture. The shiny metallic spark of the top notes of cardamom, pink pepper and cinnamon submerge to the warm heart of milk, the universal food of life, overdosed with the golden spice: saffron, the most precious spice treasured since ancient times
Edp
Discover Clear Heart V.1 Eau de Parfum from Map of the Heart. Fresh. Awakening. V.1 mixes green, salty, ambery notes to create a scent for the free and untamed at heart. Olfactive Pyramid Top notes: Citrus, Green Leaves , Blackcurrant Buds Heart notes: Watery Notes , Tunisian Neroli, Orris Iris, Peony Base notes: White Cedarwood, Australian Sandalwood , Incense, Musk
Edp
Discover Gold Heart V.4 Eau de Parfum from Map of the Heart. Precious. Sensual. The optimistic metallic spark of cardamom, cinnamon, and pink pepper gives way to a heart of warm milk overdosed with saffron to create a resplendent scent. Olfactive Pyramid Top notes: Cardamom , Cinnamon, Pepper (pink/rose) Heart notes: Peach, Saffron , Milky notes, Rose oil Base notes: Cedarwood, Australian Sandalwood , Musks (transparent)
Edp
Discover Pink Heart V.6 Eau de Parfum from Map of the Heart. Bright. Hypnotic. Pink Heart opens playfully with the shiso leaf accord. Its opulent floral heart heroes narcissus absolute to mingle on the skin with the spiciness of sumac, tobacco, and cistus absolute for a mesmerising ride. Olfactive Pyramid Top notes: Basil, Neroli, Shiso Leaves Heart notes: Genista Broom, Orris Iris, Narcissus , Jasmine Base notes: Cistus Labdanum Rockrose , Australian Sandalwood, Tobacco, Sumac
Edp
Discover Purple Heart V.5 Eau de Parfum from Map of the Heart. Brave. Instinctive. Heralded by black fruits, the dark heart of salty liquorice, intense violet, and purple rose, triumphs with the optimism of tonka bean awash in ink: the teller of tales. Olfactive Pyramid Top notes: Black Plum , Black Cherry Heart notes: Liquorice , Purple Rose, Violet Base notes: Tonka Bean , Vanilla, Dry Amber, Australian Sandalwood, Ink
Edp
Discover Red Heart V.3 Eau de Parfum from Map of the Heart. Rebellious. Ripe. An addictive cocktail of feijoa, tuberose, and spices with sensual notes of musk, vanilla, and patchouli. Red Heart is explosively seductive. Olfactive Pyramid Top notes: Bergamot, Red apple, Pepper (pink/rose) Heart notes: Cinnamon, Incense, Tuberose , Feijoa Base notes: Musk , Patchouli, Australia Sandalwood, Madagascar Vanilla
Edp
Discover Freedom V.1 Eau de Parfum from Map of the Heart. Fresh. Awakening. V.1 mixes green, salty, ambery notes to create a scent for the free and untamed at heart. Olfactive Pyramid Top notes: Blackcurrant Buds, Citrus Notes, Green Leaves Heart notes: Orris Iris, Neroli, Peony, Watery notes Base notes: Incense, Musk, Australian Sandalwood , White Cedarwood
Edp
Discover Darkness V.2 Eau de Parfum from Map of the Heart. The smoky heart of V.2 with its mysterious woods and spices is shot through with shards of fresh eucalyptus and citrus to create an impolite mix of opposites. Olfactive Pyramid Top notes: Bergamot, Brazilian Pitanga, Eucalyptus Heart notes: Cardamom, Black Pepper, Cinnamon Base notes: Smoky Wood , Australian Sandalwood
Edp
Discover Passion V.3 Eau de Parfum from Map of the Heart. Rebellious. Ripe. An addictive cocktail of feijoa, tuberose, and spices with sensual notes of musk, vanilla, and patchouli. V.3 is explosively seductive. Olfactive Pyramid Top notes: Bergamot, Red apple, Pepper (pink/rose) Heart notes: Cinnamon, Incense, Tuberose , Feijoa Base notes: Musk , Patchouli, Australia Sandalwood, Madagascar Vanilla
Edp
Discover Peace V.4 Eau de Parfum from Map of the Heart. Precious. Sensual. The optimistic metallic spark of cardamom, cinnamon, and pink pepper gives way to a heart of warm milk overdosed with saffron to create a resplendent scent. Olfactive Pyramid Top notes: Cardamom , Cinnamon, Pepper (pink/rose) Heart notes: Peach, Saffron , Milky notes, Rose oil Base notes: Cedarwood, Australian Sandalwood , Musks (transparent)
Edp
Discover Ecstasy V.6 Eau de Parfum from Map of the Heart. Bright. Hypnotic. V.6 opens playfully with the shiso leaf accord. Its opulent floral heart heroes narcissus absolute to mingle on the skin with the spiciness of sumac, tobacco, and cistus absolute for a mesmerising ride. Olfactive Pyramid Top notes: Basil, Neroli, Shiso Leaves Heart notes: Genista Broom, Orris Iris, Narcissus , Jasmine Base notes: Cistus Labdanum Rockrose , Australian Sandalwood, Tobacco, Sumac
Edp
Discover Love V.7 Eau de Parfum from Map of the Heart. Elusive. Alluring. Classic. French lavender, aldehydes, and cardamom invite us into the vast landscape of love, where the pureness of gardenia and the vibrancy of natural oud resonate with the voice of love. Olfactive Pyramid Top notes: Provence Lavender, Aldehydes , Indian Cardamom Heart notes: Gardenia , Frankincense, Japanese Plum, Cistus labdanum (Rockrose) Base notes: Australian Sandalwood, Oud accord , Haitian Vetiver, Copahu balm (copaiba; copeifera), Cypriol (Nagarmota)
Why it matters
In a crowded concept-perfumery space, Map of the Heart backs its storytelling with genuine competition credentials and a coherent visual and olfactive language that scales from discovery sets to full-bottle investment — making it one of the more serious narrative fragrance houses in the international indie market.
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